Digital Marketing: Global Strategies from the World's Leading Experts
by Jerry Wind,Vijay Mahajan
ISBN 13: 9780471361220
Format: Illustrated (416 pages) Publisher: John Wiley & Sons Published: 26 Jan 2001
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MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER): 48 (Quantitative Applications in the Social Sciences)
by Vijay Mahajan,Robert Peterson
ISBN 13: 9780803921368
Format: Illustrated (88 pages) Publisher: SAGE Publications, Inc Published: 01 May 1985
New-Product Diffusion Models: 11 (International Series in Quantitative Marketing)
by Vijay Mahajan,Eitan Muller,Yoram Wind
ISBN 13: 9781441949639
Format: Paperback (368 pages) Publisher: Springer Published: 02 Sep 2011